Alpha version
Hi, I’m Roger! I’m a business-oriented UX researcher, transitioning from a broad background at a B2B SaaS, ranging from front-end web development to technical writing.
Currently, I work in a cross-functional team on cybersecurity governance, risk, and control (GRC): I find pain points in security management, and I enable stakeholders to make decisions and take action by making recommendations for organizational and operational improvement.
To be able to find a fitting role where customer needs, business needs, and tech come together, I have been growing and experimenting with a range of digital marketing skills at a boutique B2C retailer for the past 15 years, as a side gig. All these years, I had no clue there were roles exclusively focusing on user experience research… But, once I found out, I spent several years learning new UXR skills. Now, I am ready for a team that also loves to learn and grow!
Learning how bicycle buyers experience the buying process
- B2C retail
- Interviews, observations, survey
Reducing the number of consumer questions
- B2C retail
- Descriptive statistical analysis, content analysis
Which information do customers need during their buying process
- B2C retail
- Web analytics, content analysis, thematic analysis
Usability issues during common website visits
- Sectoral organization
- Desk research, interviews, expert review
Testing completely rebuilt B2B enterprise software
- B2B on-premise software
- Interviews, desk research, expert review, automated tests
Research for setting up an organization for security governance
- B2B SaaS
- Desk research, co-creation, interviews
Making it easier for consumers to find what they need
- B2C retail
- Desk research, content analysis, card sorting, tree testing
- Awaiting a suitable moment and budget for execution
Did we manage to improve the user experience?
- B2C retail
- Baseline has been measured, post-measurement will take place following case study “Making it easier for consumers to find what they need”