- B2B retail
- Interviews, observations, survey
- B2C retail
- Descriptive statistical analysis, thematic analysis
- B2C retail
- Web analytics, content analysis, thematic analysis
- Sectoral organization
- Desk research, interviews, expert review
- B2B
- Interviews, desk research, expert review, automated tests
Making it easier for consumers to find what they need
- B2C retail
- Desk research, content analysis, card sorting, tree testing
- Awaiting a suitable moment for execution
Did we manage to improve the user experience?
- B2C retail
- Baseline has been measured, post-measurement will take place following case study 6